Once upon a time, there was a village called Moulin Roty . . .
Imagine, its 1972, and a group of 20 or so friends are searching for a common project that will provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into ruins. They renovate the mill bit by bit so that their families can move in and live there together as a commune. The adventure begins with screen printing and craft items (lamps, jewellery, decorative items . . . )1975
Françoise has known Moulin Roty right from the very beginning. They met at a trade fair, and since then she has collaborated and accompanied Moulin Roty with the creation of new collections. Together with her daughter Cécile, they designed the Jolis Pas Beaux range which has been a huge success.1975
Moulin Roty launches 2 toys : a car made of wood and sponge and a soft doll made of cloth (the ‘douillette’). Both items propel the association into the world of children’s toys.
Two products changed the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success at the different trade shows and markets where it is shown. Secondly, ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets.1977
Fabric rocking toys
Moulin Roty go on to launch an entire collection derived from the small fabric car. The fabric rocking toys are launched in 1975 and prove to be a huge success..1978
At the outset, the Moulin Roty Workshop specialised in decorative items. It then went on to children’s and nursery rooms and launched wooden paintings, height charts, clocks as well as small stack-up wooden toys
The first bear1980
Moulin Roty becomes a Cooperative (SCOP)
To ensure the development and the durability of the company, the founding members adopt the status of a cooperative. Even today, this status allows us to conserve the founding values of the brand : solidarity, sharing and respect.
To learn more about the SCOP status, click on the link below :1985
Since its invention, the ‘douillette’ has known a multitude of transformations. The collection has been enriched with rabbits, bears, elephants and has taken all forms and colours.
Faithful play friends that are soft and reassuring; they have made their place in the everyday life of numerous children over the years.
A fire destroyed the entire workshop leaving nothing in its wake. The designs, stock, files and machines were completely lost. Moulin Roty moved to Nort sur Erdre, 15 kilometres away and decided to begin from scratch. This new start also gave added importance to the design and sales aspects of the company. The latter kept its status as a cooperative but became a public limited company (SA) in 1991.1990
Moulin Roty moves to Nort sur Erdre
After the fire, the entire company moves 15 kilometres away to begin anew. This new start also puts the accent on design and sales. The company keeps its status as a cooperative but becomes a public limited company (SA) in 1991.1996
Previously a renowned principal dancer of Hungarian origin, our Romanian friend has worked with Moulin Roty for many years. He creates the large majority of our games and toys in wood thanks to the company he founded in his native village in Romania. The company offers work to 150 families and possesses unique know-how that has long been forgotten in France, especially with regards to wood and wicker.
Yesterday’s toys for today’s children
‘Yesterday’s toys for today’s children’ : a new concept sees the day – toys inspired by the past that are updated to today’s tastes. A range aimed at teaching toddlers the toys and games of the past and for parents or grand-parents to re-connect with objects that were once part of their childhood. A partnership is established with our Romanian friend, Arpad Kovacs, a renowned ex-prinicpal dancer. Thanks to the company he founded in his native village, Arpad creates the large majority of our games and toys in wood.1997
Designer and seamstress, Marie-Noëlle has worked on numerous new collections since the beginning of the adventure. She also creates works of art in fabric which she exhibits in an art gallery.1997
Mimi la Souris
Nini, the emblematic mouse from our current range La Grande Famille, joined the family in 1997 under the name of Mimi the Mouse.
La Grande Famille (The Grand Family)
La Grande Famille sees the day. New characters are continually added to the family each year : Sylvain the rabbit, Perlette the frog, Charlotte the cow, Philemon the pig, Jeanne the duck, Igor the wolf, Albert the sheep, and more recently, Felicie the chick, Amedee the duck, Arsene the squirrel, Mimosa the cat, Apolline the mole and even Gaston the racoon. . . .2000
Renowned comic strip writer, Hervé’s drawings have accompanied Moulin Roty for over 10 years. In collaboration with Yann Benoît, co-founder of the brand, Hervé also contributed to the comic book ‘La Communauté’, which tells the beginnings of the adventure and life in the commune.2000
Louna sees the day ! This little colourful bee revolutionizes the world of infancy. Out go pastel colours! In come yellow, fuschia, orange, and bright green.
Our comforters begin to travel
The first subsidiary in Great Britain is created. Our small friends also take to the web and communicate with the whole world.2001
Moulin Roty La Boutique
Moulin Roty inaugurates its first shop in Nantes. The entire range is on show in a warm and friendly atmosphere.2002
Moulin Roty is 30 !
Moulin Roty is 30 years old! A large party is organised for the occasion bringing together more than 600 people : friends, journalists, suppliers and family, all brought together for one night to share the enthusiasm and the success of the Moulin Roty adventure.
Edouard is one of the characters that left its mark in the history of our little characters. Little duck with ruffled hair and a naïve face, it’s the first time that we use linen for a textile collection.2008
The Jolis pas Beaux (literally, The Pretty Uglies)
The Jolis pas Beaux (literally, The Pretty Uglies)
The Jolis pas Beaux were born in 2008 from a multitude of scrap fabric. Their odd look and crazy attitude soon seduces parents and the family has grown from one year to the next. Today, it is one of Moulin Roty’s star collections.2011
Today, Moulin Roty represents 40 years of dreams and softness. A multitude of characters and stories have punctuated the years.
Moulin Roty is also 75 people across the world of which 37 are associates-employees based in Nort sur Erdre. In 2010, Moulin Roty achieved two figure growth.
Moulin Roty offers more than 800 references and each year, 1.5 million products leave the company for destinations both near and far : France, neighbouring countries, the USA, Japan, Australia . . . Our comforters cross oceans and are sold throughout the world.
A big thank you :
To all those, be they near or far, who have collaborated or who collaborate on this adventure.
To the shops with whom we endeavour to offer the best possible service,
To our customers, parents and grand-parents, who place their trust in the brand, and to the children who delight us with their gentleness and enthusiasm,
To all the toys and characters from Moulin Roty without whom none of this would exist!
We wish a long life to this enthralling venture . . .